If you are unsure of the power of narratives read the restorative justice story in Malcolm Gladwell’s latest New Yorker piece. The article introduces some work by sociologist Charles Tilley who argues that there are 4 types of reasoning:
- conventions (social formulae—”honey, we need to talk”),
- stories (common sense narratives—what we deal with at Anecdote),
- codes (legal formulae—I didn’t quite understand this one) and
- technical accounts (specialised stories—e.g. business process re-engineering).
Gladwell expands on his article in a short blog post.
The clear message for me is the utmost importance of context and how stories provide relevant context for a reason to make sense.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: