Social Network Analysis is more ‘social’ than ‘analysis.’ It’s true that data is fed into network analysis tools to create interesting charts but the value comes from people interpreting these charts and trying to understand what they mean. Making meaning is a social process and we’ve found in our SNA work that it is important to have some principles to guide SNA activities.
Here are 4 principles we use. Would love to hear of others you think are important.
These 4 principles help guide actions and help get the most value from social network analysis. In a more complex world as things become more connected we will need tools like SNA to make sense of what’s happening. If not used well, however, the tool will become sullied in the organisation and become unavailable for future use. The way in which SNA is used at the outset will set in train the culture of how SNA is used in organisation.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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