Anecdote circles

Posted by  Shawn Callahan —February 28, 2006
Filed in Business storytelling

Anecdote CircleAn anecdote circle resembles a focus group except it’s designed to elicit people’s stories—their real life experiences—rather than opinions.

The role of the anecdote facilitator is to ask very few, open questions which helps the participants recount real events. The facilitator spends most of their time listening and whenever someone offers an opinion they ask for an example. Sharon Darwent taught me how to conduct anecdote circles and her simple advice was: “relish silence and ask for examples.” It’s put me in good stead ever since.

We find you can run anecdote circles with between 4–12 people with 6–8 being the ideal number. An anecdote circle typically runs for 60–90 minutes or whenever the group runs our of energy. The longest anecdote circle I’ve run lasted 2.5 hours—it was exhausting.

Let me know if you would like to know anything else about this approach to collecting narrative.

For more about anecdote circles download our free guide at

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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