Archive for February, 2017
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Discovering your strategy with a business strategy story
Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.
Read MoreThe Value of Stories in Successful Project Delivery
Filed in Business storytelling, Communication, Employee Engagement, Leadership Posts
Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. Learn how stories can help in this post.
Read MoreStorytelling sales techniques: no story, no sale
This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.
Read MoreHow to use story skills for great causes
Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.
Read MoreHow to capture stories using places and props
Where are some of your story-places – where stories gather to tell themselves? What props do you use to get the stories to flow? Find some ideas here.
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