Archive for February, 2017

Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This is particularly true of large organisations. Understand the benefits of a business strategy story here.

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The Value of Stories in Successful Project Delivery

Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. Learn how stories can help in this post.

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

This post contrasts the price driven approach of souvenir-vendors vs storytelling sales techniques applied by a charity shop. The lesson? No story, no sale.

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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Read how Paul Costello uses story skills to counter negative stories and overcome racism in his work with government and non-profit agencies.

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How to capture stories using places and props

Posted by  Tom Graves —February 10, 2017
Filed in Business storytelling, Insight

Where are some of your story-places – where stories gather to tell themselves? What props do you use to get the stories to flow? Find some ideas here.

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