Archive for February, 2017

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Discovering your strategy with a business strategy story

Posted by  Shawn Callahan —February 24, 2017
Filed in Business storytelling, Strategy

Companies often mistake planning for strategy. This seems to be particularly true of large organisations. A few years back, we got a call from a large company headquartered in the Netherlands. Their head of strategy felt that their people didn’t understand the company strategy – a common concern across most big businesses. The strategy group […]

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The Value of Stories in Successful Project Delivery

It’s important to keep a project’s business case up-to-date throughout its life, so that the project keeps delivering value to the organisation. Stories can be used to keep a project’s purpose front-of-mind, ensuring that it stays true to the original intent. A few years ago, I found myself sitting in on a conference call with […]

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Storytelling sales techniques: no story, no sale

Posted by  Tom Graves —February 17, 2017
Filed in Anecdotes, Selling

Oh no, not again: it’s the souvenir-vendors. I’m here on business, but they’ll mob around anyone here who even looks like a tourist. And every time it’s the same: “You want to buy? Low price, low price” – as if price itself is the only reason anyone would want the item. No attempt at a […]

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How to use story skills for great causes

Posted by  Shawn Callahan —February 14, 2017
Filed in Business storytelling, Insight

Since starting Anecdote in 2004, I’ve been lucky to meet a bunch of inspiring people. One of them is Paul Costello, who I’ve written about in my book, Putting Stories to Work. Paul is an amazing story practitioner and has been in the field for decades. He’s an Aussie who moved to America about 20 […]

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How to capture stories using places and props

Posted by  Tom Graves —February 10, 2017
Filed in Business storytelling, Insight

Yes, I’ll admit it: it’s a trick, of course. But it’s a useful trick – especially for those of us who need to collect stories for organisations, communities, and even for family-history. The place is important here: it needs to be the right kind of place, the right atmosphere – the kind of ‘story-place’ where […]

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