Posted by Shawn Callahan
- September 1, 2013Filed in Business storytelling
The art of business storytelling is all about practice. Here are seven practical things you can do to improve your business storytelling.
- Never mention the ‘s’ word, as in ‘I have a story I would like to share …’ Instead, just launch into the story, starting with a sentence that helps people understand why they should listen. For example, “Business storytelling helps leaders inspire change. A few backs …”
- Keep your stories short. It’s not a performance. You can tell a story in 30 seconds. Good business stories are 1-3 minutes long.
- Practise telling your stories, noticing what works and what doesn’t. Start with small audiences, where the stakes are low.
- Know the business point you’re making. And know why this story is important to you. When you do, all the unnecessary elements of the story will fall away.
- Don’t write a story out in full when you collect it. Just jot down enough to remember it, especially important specifics like names and dates.
- Don’t get stuck on a particular story and tell it to death. Your colleagues will hate it. Refresh you repertoire every day.
- Tell your own stories before telling other people’s stories.
- And banish the storytelling voice.