Arjun Thomas has blogged a summary of a recent McKinsey Global Survey on ‘How Businesses are using Web 2.0″. The survey continues a theme that businesses are still shy about the use of blogs within the firewall, identifying a preference for tools supporting automation and networking.
In contrast, a report entitled ‘The Blogging Revolution: Government in the Age of Web 2.0′ describes how blogs are being used by members of Congress, governors, mayors and police and fire departments. It describes how the US Strategic Command (STRATCOM) has established a ‘secure, real time blog’ to connect generals and warfighters’ which recognises that:
“the military has a wonderful axiom called the chain of command … but the chain of information is not the chain of command…. When al Qaeda can outmaneuver you using Yahoo, we’ve got something wrong here”.
The use of blogs within STRATCOM to combat the strangling of information flows caused by traditional hierarchies is described as ‘proving to be nothing less than an enormous cultural change’. And, of course, it is not just the military that are strongly bureaucratised and hierarchical.
Many organisations recognise the need for ‘cultural change’ to become more agile and resilient in the 21st Century. At the same time, some (many?) organisations continue to see blogging as a risk (as the McKinsey report indicates), perhaps because of the loss of control of information flows that blogging implies. The STRATCOM experience reinforces one of my strongly held beliefs; you can only change culture by changing your behaviour. This creates new stories that are told and re-told in the organisation. if organisations want better information flows and to be more agile and resilient, embracing blogging within the firewall provides a powerful demonstration of changed communication behaviour that can contribute to the desired culture change.
Thanks to Nerida Hart via actKM for the link to the second report.
Technorati Tags: CultureChange
About Mark Schenk
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on: