Which storybased techniques are most used?

Posted by  Andrew Rixon —October 10, 2006
Filed in Business storytelling

Since completing our Australia wide survey on the attitudes and awareness of story and narrative approaches within organisations, I have been working my way through sharing the results. So far, the analysis has surfaced interesting results around:

This blog post shares the results from asking nearly 400 participants to identify, “as far as you are aware, which of the following story-based techniques does your organisation use”.

Story Techniques Used In Organisations

The big surprise for us was how popular Most Significant Change is!

(Which reminds me, have you heard of Zahmoo?)

About  Andrew Rixon

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