The Guardian has pulled together some statistics suggesting that for every 100 people online only 1 person will create content and 10 will “interact” with it. The other 89 will just view it.
Here are some stats from the article:
My own research with Trish Milne shows a similar ratio. In our survey of ActKM members (a mostly online knowledge management community of practice) 78% said they’ve never contributed to the online discussion yet were regular readers. The regular posters on ActKM would account for about 1–5% of the membership.
The important message for me is this: look after your content creators because it’s tough building online communities and you must encourage those people who contribute.
[thanks to Nerida Hart for the pointer]
Milne, P. & Callahan, S. D. 2006. ActKM: the story of a community. Journal of Knowledge Management, 10(1): 108-118.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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