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What problem is your product solving? Listen to hear how Dean Kamen’s Segway was an overnight success and not much more than that.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

This week’s podcast shows us how not all bugs in the system are necessarily bad, and why change is made easier with a little familiarity.