Author Archive

Are storytelling techniques the new social lubricant?

Posted by  Raf Stevens —August 11, 2015
Filed in Business storytelling, Culture, Insight

US human rights activist and Professor of Law Bryan Stevenson starts his Ted Talk below, about the injustices in the US legal system with a wonderful …

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Why marketing and sales need to embrace the art of storytelling

Posted by  Raf Stevens —July 2, 2015
Filed in Business storytelling

Storytelling caused an increase in productivity of 10% at ROCHE and an increase in employee satisfaction of 20%. Marketing and sales are far from dead …

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Leadership, storytelling and the power of connection

Posted by  Raf Stevens —June 19, 2015
Filed in Business storytelling

“That’s enough, Raf. Stop calling me.” It was 1986, I was fifteen and a huge fan of the DJ’s of the Dutch Radio Veronica. Adam …

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