Blog

Do you need an effective example of data storytelling? Listen to hear how Dr Alice Stewart found the correlation between x-raying pregnant women and childhood cancer.

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

When you are focused on one task, do you miss valuable moments happening around you? Listen to hear how a world-class musician went unnoticed in a Washington train station.

Does your company have a strategy, but no one knows it? Listen to hear Shawn and Mark’s experience crafting companies’ strategy stories with one simple structure.

Do you need to inspire your team to never give up? Listen to hear Diana Nyad’s story of swimming non-stop for 53 hours.

What job does your customer hire your product to do? In this week’s episode, hear how Professor Clayton Christensen’s market research revolutionised the McDonalds milkshake.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

Do you understand what drives your business? Listen to hear how Bob Iger’s insight evolved Disney Animation for the better.

Customer experience is the be all and end all. Listen to hear how Bruce Springsteen made a contract with his fans to give them the best show, night after night.

The quality of a product can kill a company. Listen to hear how video game manufacturer, Atari, lost all business in a matter of months.