Business stories don’t need to be fancy. They should be told just like you would tell it if you were catching up with a colleague informally. I would tell this one when chatting to senior leaders about how they can model the behaviour they want–in fact they must. Or it would be good as an example of bringing a organisational value to life with a story.
If you follow my Soundcloud account you will get to hear these types of business stories a week ahead of it arriving on our blog. Love to hear your feedback. When would you tell this story? What would be your point?
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
Send this to a friend