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Using a story structure to encourage clicks

Posted by  Shawn Callahan —May 12, 2011
Filed in Business storytelling

A nice storytelling cliff hanger to get us to click. From NeuroCooking

Save Rock Creek Hills Park!

Posted: 08 May 2011 02:26 PM PDT

We have been writing here less often, NeuroCooking friends, because another topic has been occupying us lately, a great deal really, since the night of April 28th, when, out of the blue, something shocking and terrible happened.

In fact, …

* * * * *

On second thought, we would prefer not to go into the matter here. However, we would like to take the opportunity to direct your attention to it.

And so, please, might we direct your attention to:

http://SaveRockCreekHillsPark.org

And to the facebook page “Save Rock Creek Hills Park”.

Thank you for your understanding, and your interest.

 

Thanks to Kevin Bishop for the link.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

2 Responses to “Using a story structure to encourage clicks”

  1. Nancy White Says:

    yes, and… I have to admit I hate this sort of tease. Here in the US our local news channels do it. Why not just put the story right there? Why another click?

  2. Shawn Callahan Says:

    I can understand your dislike for this tactic. I think in this case the unfolding story is happening on the blog behind the click. I reckon you only get to do this twice if the destination is worthwhile and the story is what is suggests it might be. You don’t want to be hoodwinked and in this case the result is authentic.

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