Knowing your strategy. Sound familiar?
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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It still surprises me how much this isssue comes up. Just today I have spoken with 2 CEOs who had not the 1st clue about how to link strategy with activity. These were both were respected individuals with long positive careers. I wonder if “good luck” is part of the answer?
You could be right. Sometimes the conditions are so good that you could do anything and still succeed. Mind you I mainly see companies who have murky strategies to have equally murky results.