Value of Storytelling – when terminology gets in the way

Posted by  Mark Schenk —August 26, 2009
Filed in Business storytelling

Mark Schenk About  Mark Schenk

Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:

One Response to “Value of Storytelling – when terminology gets in the way”

  1. Ron Lubensky Says:

    Agreed! Choose words that will be understood in the context they are intended. But in an organisational culture that rewards pedants (eg. academia), I need a very persuasive story to get past the problem!
    Thx for the video post, I’ll stay tuned!

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