Value of Storytelling – when terminology gets in the way
About Mark Schenk
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:
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Agreed! Choose words that will be understood in the context they are intended. But in an organisational culture that rewards pedants (eg. academia), I need a very persuasive story to get past the problem!
Thx for the video post, I’ll stay tuned!