Communicate with impact

Posted by  Shawn Callahan —April 23, 2008
Filed in Business storytelling


Imagine presenting without PowerPoint. No slides, no bullet points – just a persuasive message that changes opinion and makes an impact.

The PowerPoint alternative is simple – stories. Whenever you present or communicate, your stories will help you communicate your ideas more meaningfully. That’s why global brands such as AXA, Harley Davidson and Nike are utilising their power.

Never submit another audience to death by PowerPoint. Join our Storytelling for Business Leaders Workshop and develop your innate storytelling skills to convey ideas clearly and effectively. Most importantly, you’ll learn to build a rapport that stimulates trust and a sense of connection with your colleagues and clients alike.

“Shawn’s presentation to our technical sales forum was right on the money. The story telling tactics and skills passed on have been immediately adopted, and are producing higher quality presentations by our team to our clients. We look forward to continuing to develop our skills in this area, which will support the business objectives of our organisation and our customers.” — IBM

The workshop will teach you how to find your own stories, understand story patterns and how to share your stories with maximum impact. We’ll talk about the six different types of stories and much more …

Download the Registration Form

We look forward to seeing you there!.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

2 Responses to “Communicate with impact”

  1. Matthew Rees Says:

    A minor comment on the statement, “The PowerPoint alternative is simple – stories.” Powerpoint and stories are not necessarily alternatives, you can (should?!), structure Powerpoint presentations as stories. This is the “horizontal logic” that we management consultants are taught to use.

  2. Shawn Callahan Says:

    Yes, I agree, there are ways to use presentation software to augment stories. I was taught the horizontal logic in IBM but I wouldn’t call this logic, stories. For one they rarely involved people. The other problem a presenter faces using powerpoint approaches is the cognitive overload when there are two channels of information being delivered simultaneously: via the speaker and via the computer. We will cover these types of issues in the workshop. Should be good fun.

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