Stories make the best rides

Posted by  Shawn Callahan —March 27, 2008
Filed in Business storytelling

Yesterday my family and I spent the day at Movie World. At the end of the day we went to an Irish pub for dinner and talked about our favourite rides. The Superman and Batman rides were our favourites and we all agreed that the back story was an important factor. The Superman ride (rollercoaster style) starts with us being train commuters and as we wind our way through the tube an earthquake hits and the tunnel is about to collapse. Superman arrives on the scene and saves us by whisking the train into the air propelling us from 0 to 100 kph in 2 seconds and to safety.

The power of story is appearing everywhere.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:


  1. CW Lin says:

    Hi Shawn,
    How about if someone did not know anything about the story of Superman? For my son who is now only seven, he has not been exposed into the stories about Batman and Superman. How can he imagine what’s going on in the ride? He will get some other experience than I did. There should be a gap created due to generation! Stories should have a time slot for their power to emerge.
    This is what I always worry about storytelling and its power.

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