Yesterday my family and I spent the day at Movie World. At the end of the day we went to an Irish pub for dinner and talked about our favourite rides. The Superman and Batman rides were our favourites and we all agreed that the back story was an important factor. The Superman ride (rollercoaster style) starts with us being train commuters and as we wind our way through the tube an earthquake hits and the tunnel is about to collapse. Superman arrives on the scene and saves us by whisking the train into the air propelling us from 0 to 100 kph in 2 seconds and to safety.
The power of story is appearing everywhere.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: