Mooers’ law

Posted by  Shawn Callahan —August 30, 2007
Filed in Communication

I was reading Ambient Findability this morning at breakfast and found this law posited by Calvin Mooers in 1959.

An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.

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About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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