The art of editing a story for emotional impact
I wont say much at all here except go read this post by Les Posen (and definitely watch the YouTube video). It features a Welshman and I think you’ll be blown away.
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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