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Focussing your knowledge strategy

Posted by  Mark Schenk —May 9, 2007
Filed in Strategy

We have noticed that knowledge strategies tend to have a recurring set of objectives. We listed an initial set of core objectives here and have developed a longer set over a series of conversations over the past few days. The list is shown below. Unfortunately a strategy cannot tackle everything without losing focus – the ‘boiling the ocean’ effect.

During the 1st journey of knowledge strategy development we encourage the leadership team to identify a 3 or 4 of the areas on the list below to focus on as part of the project. These then guide the 2nd journey and the first 12 months of the 3rd journey. The three journeys are described here.

Our list of generic knowledge strategy objectives includes:

  1. Attract and retain the best people
  2. Minimise the impact of people leaving – or better retain our knowledge
  3. Build better relationships
  4. Enhance collaboration
  5. Build skills and know-how
  6. Improve innovation
  7. Improve how we learn from mistakes and successes
  8. Improve ability to find relevant expertise
  9. Better deal with complex situations
  10. Improve ability to search for and find information
  11. Avoiding reinventing the wheel
  12. Finding and applying good practice
  13. Encouraging people to call for help

About  Mark Schenk

Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on:

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