The Craft of Connection
by Tim Laseter and Rob Cross
Charlottesville, Va., January 31, 2007 — A growing number of companies, including Chevron, Halliburton, and Whirlpool, are seeking new methods to stimulate innovation and streamline global practices. By mapping the relationships between key thought leaders within a company, executives can bolster innovation by building connections between critical employees — those who offer specific expertise or deep knowledge about the company and industry. By creating a database of these employees and their respective specialties, leaders can draw on the experience of these individuals to help solve problems, increase productivity, and share domain knowledge with others in the firm.
To read the full analysis:
www.strategy-business.com/enewsarticle/enews013107
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: