Narrative for Business Workshops in the USA

Posted by  Shawn Callahan —January 18, 2007
Filed in Business storytelling, Events

Update: referral bonus for bloggers. See below.

We are pleased to announce that we’re running two narrative techniques workshops in the USA at Seattle and Boston on the 26 and 29th of March. Come and join us for the day and learn how to tackle seemingly intractable business issues like,

  • fostering culture change
  • building trust
  • making mergers and acquisitions successful
  • capturing the knowledge of retiring employees
  • extracting lessons from projects
  • improving occupational health and safety
  • managing risk

A full description of the workshop and information on how to register is here.

Here are some of the organisations we’ve trained that are successfully using business narrative techniques:

  • Australia Army
  • IBM
  • National Australia Bank
  • Telstra
  • The Treasury

And if you want to get a head start on learning about our techniques, take a look at our Guide to Anecdote Circles, which will be one of the techniques you will be learning.

One last thing. Some of you might be familiar with Steve Denning’s work on business narrative. This workshop is nothing like that which Steve teaches (I talk about some of the differences here). Steve’s techniques are primarily aimed at helping leaders craft stories for a range of purposes (to persuade, to spark action etc.). Our techniques involve finding the stories that are already being told in an organisation and then helping decision makers make sense of these stories so they can create interventions to change how things are done.

I was inspired by Seth Godin to offer the following:

If someone mentions your blog when they register, I’ll pay you $80. One blog per registration, of course, but no limit on bonuses per blog, naturally.

If you buy three seats for your colleagues, the fourth is free.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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