Focus, focus, focus – the big four
Paradoxically, one of the dangers of specialising in the practical application of narrative techniques is their wide applicability; sometimes the people who might be interested in your services are unsure what business issues you can help with because you appear to do so many things. So last week we decided to focus on four business issues. We selected these four because our clients are asking for this type of assistance, we’re experienced in helping clients address these business issues and each issue is a natural fit for story-based approaches. They are:
- how to keep your people and knowledge
- facilitating meaningful and lasting change
- assessing the impact of difficult to measure initiatives
- getting knowledge flowing and enhancing collaboration
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: