We’ve all had terrible experiences navigating through automated phone systems where you dial 2 for this and 3 for that only to have the system hang up on you. Apparently these systems are called phone trees. Well you can now bypass phone trees with a new online service called Bringo. Just select the company your want to call and someone will navigate the phone tree for you then call you back when they have a real live human being to talk to. Amazing! More evidence that when dealing with people you can’t aim for efficiency because we’ll create ways to circumvent the system. I’m also guessing that the call centre providing the service is based in India or China. Another indicator supporting Dan Pink’s thesis.
[via Freakonomics blog]
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: