I was re-reading the Most Significant Change Guide developed by Rick Davies and Jess Dart today (their manual is an excellent resource available freely on the web here) and I noticed this list of why organisations have found the technique useful.
The last point is one of the main reasons we use MSC to monitor complexity based interventions because from the outset we can never know exactly how the intervention will unfold.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:
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