I like this quote from Steve:
“The choice for leaders in business and organizations is not whether to be involved in storytelling—they can hardly do otherwise—but rather whether to use storytelling unwittingly and clumsily—or intelligently and skillfully.” (xvi)
Denning, S. 2005. The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative. San Francisco: Jossey-Bass.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: