Sharing the seeds
In October for the past 36 years Half Moon Bay in California holds a pumpkin competition. The biggest pumpkin grown in a season wins. One winner, upon accepting the prize, gave a handful of his winning pumpkin seeds to his neighbours. When asked why he would give such a marvellous advantage to next year’s competitors he said, “pumpkins grow by cross-pollination and if everyone around me was growing healthy and large pumpkins, I have a higher chance of growing healthy and large pumpkins.”
[via Life Beyond Code]
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: