Who said determining the cause and effect was easy?

Posted by  Shawn Callahan —February 12, 2006
Filed in News

The clever folk over at Cognitive Daily showed us some experiments that suggest that determining cause and effect relationships depends on what you are looking and how things are grouped.

Nearly 100 years after Gestalt psychologists developed principles of grouping, suggesting that much of our perception of causal relationships is due to how we group objects, this research suggests that grouping does not explain all of how we perceive causal relationships. Instead, the critical factor appears to be where we focus our attention.

Be prepared to get a little dotty 🙂

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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