A suggested improvement to social network analysis

Posted by  Shawn Callahan —February 16, 2006
Filed in Culture

I was reflecting on the last social network analysis we did and it occurred to me that the survey response  might be heavily influenced by what was happening just before it was completed. For example, if you’ve just spent the last last 3 months working on an intensive special project and were ask to list 7 people you collaborate with to get your job done, there is a good chance people from the last 3 months would feature prominently in your response, perhaps excluding those vital helpers not currently on the tip of your tongue.

One way to remind people of what they know is to help them remember stories of the past. So here are a couple of options for priming the respondent to remember what they know:

  • convene a group of people to participate in an anecdote circle for 15–30 minutes and have them retell their stories of collaborations over the last few years, then ask them to complete the SNA survey;
  • ask the survey respondent to draw a timeline representing the last few years and mark on the significant periods of collaboration or key milestones, then complete the SNA questions.

I wonder what other ways you can prepare people to respond usefully to answering SNA surveys given the many limitations of a survey technique?

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

Comments

  1. Rajeev says:

    Hi Shwan,
    It would be better to have some small scale project like http://smallworld.columbia.edu/ . have you tried this?…interesting stuffs… probably choose a group of people and assign some interesting tasks(For example:which professor has highest centrality in the university?) which may require to use lots of their network in the specific domain. I don’t know it may work!? just my thought..cheers
    Rajeev

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