I enjoy reading Dave Pollard’s blog. While reading today’s post on the future of blogging it occurred to me that there is an underlying assumption in the way prognosticators like Dave talk about this type of software: people are working alone and social software makes it easy to avoid face to face encounters.
What if we had more software which brought people together, facilitated participation and fostered face to face conversations? Meetup is one example but I’m sure there are others (would love to know what there are) and if there isn’t we should be creating them.
There should be a new category of software called something like ‘participatory software.’ Its role would be to support processes which encourage people to meet, discuss and take action together. I think social software is too focussed on information sharing and the niceties of technology.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: