IBM and Sun build their blogging approach

Posted by  Shawn Callahan —August 9, 2005
Filed in News

B.L. Ochman compares IBM’s and Sun’s blogging policies.

It is interesting to note how IBM developed their approach:

The core principles — written by IBM bloggers over a period of ten days using an internal wiki — are designed to guide IBMers as they figure out what they’re going to blog about so they don’t end up like certain notable ex-employees of certain notable other companies. … this isn’t a policy that IBM is imposing upon us — it is a commitment that we all have entered into together.

Wikis are a fabulous tool for collaborative document building. I now co-create proposals with my clients using a wiki.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:


  1. Hi Shawn
    A belated comment (you guys have so much fabulous stuff it takes forever to get to all of it) – this sounds like a fabulous idea. I am trying to educate my clients about proposals and that I cannot guess what is in their heads, so love to know more. Do you use the available public technology or do you have a private wiki site?
    Regards, Sharon

  2. Hi Sharon, sometimes I use Wikispaces and we also have our own wiki using Mediawiki.

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