It is interesting to note how IBM developed their approach:
The core principles — written by IBM bloggers over a period of ten days using an internal wiki — are designed to guide IBMers as they figure out what they’re going to blog about so they don’t end up like certain notable ex-employees of certain notable other companies. … this isn’t a policy that IBM is imposing upon us — it is a commitment that we all have entered into together.
Wikis are a fabulous tool for collaborative document building. I now co-create proposals with my clients using a wiki.
About Shawn Callahan
Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on: