Steve Jobs tells three stories about himself

Posted by  Shawn Callahan —June 17, 2005
Filed in Business storytelling

A couple of days ago Steve Jobs made the commencement address to students at Stanford. He tells three simple stories about himself with great effect. Jobs understands the power of narrative.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:


  1. Jeff says:

    Shawn, thanks for posting this. I referenced your post in my blog entry about Steve Jobs’ speech.

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