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Businessweek is trumpeting blogs for business

Posted by  Shawn Callahan —April 23, 2005
Filed in Communication

There is a gradual awakening to how blogs might be used in business. Here is an article in Businessweek which provides a hosts of interesting facts and will bring you quickly up to speed on the blogosphere.

A couple of quotes:

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business .

The innovation that sends blogs zinging into the mainstream is RSS, or Really Simple Syndication. Five years ago, a blogger named Dave Winer, working with software originally developed by Netscape, created an easy-to-use system to turn blogs, or even specific postings, into Web feeds. With this system, a user could subscribe to certain blogs, or to key words, and then have all the relevant items land at a single destination. These personalized Web pages bring together the music and video the user signs up for, in addition to news. They’re called “aggregators.” For now, only about 5% of Internet users have set them up.

Thanks to CorporateBloggingBlog for the link.

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About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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