Apple anecdotes – stories of the macintosh

Posted by  Shawn Callahan —February 24, 2005
Filed in Business storytelling

If you want to see the power of anecdotes, just check out this site by Andy Hertzfeld. Andy has collected 117 anecdotes that document the development of the Apple Macintosh and categorises each anecdotes into topics like software design, marketing, inspiration and celebrities. It provides an excellent example of how narratives can be organised to tell a bigger story. Imagine having a similar repository of anecdotes for your organisation. It is a great way to capture some of that valuable knowledge before it retires.

Thanks to Warwick Holder for pointing me to this gem.

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About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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