Mapping archetypes for an online community

Posted by  Shawn Callahan —January 11, 2005
Filed in News


Patrick Lambe has done a terrific job writing up the archetype extraction exercise we did at the ActKM forum conference last year. Well worth a look.

About  Shawn Callahan

Shawn, author of Putting Stories to Work, is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

Comments Off on Mapping archetypes for an online community