Archive for July, 2012


Out of Focus: The story of how Kodak lost its direction

Posted by  Shawn Callahan —July 30, 2012
Filed in News

I was sent a copy of this book by its author John Larish. It had immediate interest for me because in the early 90s I ran a photo library with my dear friend Peter Fox and we were actively digitising our collection using Kodak technology. They were at the forefront of the photographic industry back […]

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When not to tell a detailed, emotional and human story

Posted by  Kevin Bishop —July 18, 2012
Filed in Business storytelling

Suicide ranks as the 10th leading cause of death globally. *1 On top of well-established risk factors for suicide (e.g. depression, previous suicide attempts, negative life events, socio-economic disadvantage), there is considerable evidence that the way the media reports on the suicide can significantly impact on the number of subsequent ‘copycat’ suicides. The occurrence of […]

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Storytelling workshops in India

Posted by  Daryl Cook —July 17, 2012
Filed in Business storytelling, News

We’re excited to announce that Shawn and Mark are visiting India in late September and will be running two of our workshops in the New Delhi District: – **Storytelling to influence, engage & persuade** – 25th September – **Influencing change with the natural power of stories** – 26th September We have so many followers and […]

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