Blog

Michigan University researchers sought to understand the ‘stickiness’ of stories – does factual or emotionally charged information provided ‘after the fact’ change how a story is told or re-told? Shawn and Mark discuss how a ‘better story’ might usurp an prevailing story (sometimes regardless of the truth).

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.