Posts Tagged ‘Misinformation’

The Science of Storytelling

Posted by  Rob Grundel —March 24, 2022
Filed in Business storytelling, Corporate Storytelling

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

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How to encourage your people to get vaccinated

Shawn Callahan lays out a story-powered approach to encouraging people to get vaccinated. This blog post is the first of a series and focuses on correcting misinformation.

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