Sheenagh and I watched the Star Wars-based TV show The Mandalorian recently. When we watched the first episode and got our first glimpse of Baby Yoda, there was an audible ‘aawwww’ from both of us. Baby Yoda is so damn cute. Since then, Baby Yoda has become an internet phenomenon, and the little fella is popping […]

Mike Adams recounts an event that he’s never forgotten, despite not being there. When you can’t experience something first-hand, stories are the best way to learn.  Shawn is still away so, this week, Mike Adams joins the podcast. Mike is the head of our Story-Powered Sales program. He is also the author of Seven Stories Every […]

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found a story which has all, or most, of the following characteristics, it’s a great one to add to your story bank.   1. Something Unanticipated When I first started thinking […]