Blog

Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. We summarise our favourite studies.

Why has the Star Wars character, Baby Yoda, become such a phenomenon? Learn how understanding why this has happened can help your business storytelling.

The next best thing to having an experience is to listen to the story. Mike Adams recalls an event he’s never forgotten, despite not being there.

What makes a compelling story? Why do some stories work while others don’t? Shawn Callahan has shortlisted six common factors every good story possesses.