Mike Adams recounts an event that he’s never forgotten, despite not being there. When you can’t experience something first-hand, stories are the best way to learn.  Shawn is still away so, this week, Mike Adams joins the podcast. Mike is the head of our Story-Powered Sales program. He is also the author of Seven Stories Every […]

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found a story which has all, or most, of the following characteristics, it’s a great one to add to your story bank.   1. Something Unanticipated When I first started thinking […]