Posts Tagged ‘Memories’

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049 – Second best thing to having the actual experience

Posted by  Shawn Callahan —November 7, 2019
Filed in Business storytelling, Podcast

Mike Adams recounts an event that he’s never forgotten, despite not being there. When you can’t experience something first-hand, stories are the best way to learn.  Shawn is still away so, this week, Mike Adams joins the podcast. Mike is the head of our Story-Powered Sales program. He is also the author of Seven Stories Every […]

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What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found a story which has all, or most, of the following characteristics, it’s a great one to add to your story bank.   1. Something Unanticipated When I first started thinking […]

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