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Similar enough to be listened to, different enough to be heard. Listen to hear how a collaboration between Run-DMC and Aerosmith changed the culture and paved the way for hip-hop music to become mainstream.

Change is challenging, and you can’t expect everyone to pick it up immediately. Listen to hear the story behind the insight that produced the innovation diffusion theory.

I’m thoroughly enjoying reading Influencer at the moment and the story of Dr Everett Rogers grabbed my attention. After finishing his PhD his first job …