Posts Tagged ‘Innovation adoption’

109 – New corn idea falls on deaf ears

Change is challenging, and you can’t expect everyone to pick it up immediately. Listen to hear the story behind the insight that produced the innovation diffusion theory.

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Innovators are a bad choice for change

Posted by  Shawn Callahan —June 22, 2008
Filed in Anecdotes

I’m thoroughly enjoying reading Influencer at the moment and the story of Dr Everett Rogers grabbed my attention. After finishing his PhD his first job …

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