Posts Tagged ‘Importance’

108 – Jobs fit for a condor

Steve Jobs was a fantastic storyteller. Listen to hear how, instead of endlessly listing features and benefits, he used an analogy to explain the importance of computers.

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True importance

Posted by  Shawn Callahan —March 24, 2011
Filed in Anecdotes, Business storytelling, Leadership Posts

This story was told the other day by General David Petraeus (The head of all international forces in Afghanistan) just before a press conference illustrating …

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