Posts Tagged ‘competitors’

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052 – Pepsi and Apple in new containers

Posted by  Shawn Callahan —December 16, 2019
Filed in Business storytelling, Podcast

In our final episode for 2019, John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently. 2019 is drawing to a close. But before we close the office for the holiday period, we have another Anecdotally Speaking Special Edition to share with you!  Some weeks […]

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016 – Tips for strawberry flavour

Posted by  Shawn Callahan —April 23, 2018
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy

In this episode of Anecdotally Speaking, we explain what it is that Mark and I do for work, why some stories work for some audiences and not for others, and the difference between the typical ‘brand stories’ we see and the one we share today. Lots of companies have ‘brand stories’. The problem is that […]

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