Posts Tagged ‘competitors’
052 – Pepsi and Apple in new containers
John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.
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Posted by Anecdote International —April 23, 2018
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy
Filed in Anecdotes, Business storytelling, Insight, Podcast, Strategy
In this episode, we hear a genuine ‘brand story’ from International Flavours and Fragrances, and talk about the importance of data in storytelling.
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