You can think of the act of sensemaking as discovering the new terrain as you are inventing it. A man who is certainly mapping and creating new terrain is Seth Godin. Seth has stated quite clearly his vision for the next version of web technologies.
I BELIEVE THAT WHEN YOU GO ONLINE, you don’t search. You don’t even find. Instead, you are usually on a quest to make sense.
To facilitate this sensemaking Seth is launching a new technology called Squidoo. The interesting thing about this new technology for facilitating sensemaking is that Karl Weick queried this in his book Sensemaking in Organisations . Weick says that “…perceptions of information technology might undermine the ability of that technology to facilitate sensemaking”. Maybe this is something for Seth to think about in his marketing strategies…
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