Posts Tagged ‘Shifting perspectives’

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Never let a good story get in the way of the truth

Posted by  Shawn Callahan —March 4, 2019
Filed in Business storytelling

I want to show you just how powerful the first story really is. Ever since I listened to episode 668 of the podcast This American Life last month, I’ve been asking people, “What do you think about MSG?” Now you might remember that MSG, or monosodium glutamate, is a controversial food flavouring commonly used in […]

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023 – Industrial design with child’s play

Posted by  Shawn Callahan —June 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

Putting the customer first and shifting your perspective to seeing how your design might be viewed by others is really important in today’s globalised, competitive market. It’s Mark’s turn to tell a story this week and the example he tells is particularly useful if you’re designing products, processes or services. Doug Dietz works for years […]

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