As 2020 begins, many leaders will be confidently presenting new strategies and most people will be wearily dismissing them. There’s a story behind this common disconnect. To download a PDF version of this article, click here. To watch our short video series where Paul shares insights from this article, click here. Mind over what matters […]

A great way to help your strategy stick is to craft a story your leaders can tell that explains why your company made its strategic choices. This strategy story is typically told without notes, includes some of the leader’s anecdotes, tackles the more obvious anti-stories, and is well suited to larger gatherings where the full […]

We’ve recently been doing some work around diversity and inclusion for a project with a large construction company. An insight we’ve taken away from this project is how much leaders can be shielded from the underlying issues in their company. No-one wants to worry or disappoint the senior leadership because it could make them seem […]

I spent a fair bit of Thursday at the Melcrum Strategic Communications Summit in Sydney, where one of our clients was presenting on the use of narrative in their manager development program, exploring their OCI results and embedding their new corporate values. One of the other speakers told how their CEO started blogging internally (at […]