Putting stories to work®


A new book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Putting Stories to Work book image


Join over 5,000 people who receive the anecdotally newsletter —and
immediately get the free Character Trumps Credentials eBook.

Our most popular programs


How to influence, engage
and inspire with stories.

Story skills logo

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How to connect, influence
and sell with stories.

Storytelling for Sales logo

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Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.


Our core team


Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he’ll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn’s speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Lucy Honeywell

—research and marketing. Lucy helps Anecdote tell our story to the world, through marketing and social media. She also supports our global Partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.


Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

Storytelling: enhancing your sales force effectiveness

Posted by  Mark Schenk —October 21, 2016
Filed in Business storytelling, Selling
We developed the first version of our Storytelling for Leaders program nearly 10 years ago. Subsequently, we were asked many times to modify the program for sales teams. The results were so effective we set about developing a specific program for sales, Storytelling for Sales, which was released in 2015. I’ve just finished reading a relatively recent book […]
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Great presenter or great communicator – it’s your choice

Posted by  Mark Schenk —October 6, 2016
Filed in Communication
Simon Sinek walked on stage wearing jeans, casual shoes and a long-sleeve t-shirt. He was about to deliver the Monday keynote at ATD 2016 to about 10,000 people at the Denver Convention Centre. Armed only with a humble flipchart and marker he started by talking about a recent experience: About three weeks ago I was […]
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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling
I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work out that it’s those times they tell a story that the sales start to go well. I remember asking a group of sellers in Florida what stories they tell to overcome […]
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