Putting stories to work®

PUTTING STORIES TO WORK

The award-winning business book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Putting Stories to Work paperback

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Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

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STORY SKILLS

How to connect, influence
and sell with stories.

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STRATEGY STORY

Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he'll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn's speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Lucy Honeywell

—research and marketing. Lucy helps Anecdote tell our story to the world, through marketing and social media. She also supports our global Partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

Strategic storytelling: use stories to explain why

Posted by  Shawn Callahan —July 21, 2017
Filed in Business storytelling, Fun
I recently learned something of the utmost importance about stories from a world-class magician. On a trip into the city, I popped on a podcast to amuse me on the drive. This American Life is on high rotation on my iPhone and I was excited to see there was an episode called ‘The Magic Show’. […]
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The Role of Storytelling in a Team of Teams

Posted by  Shawn Callahan —July 18, 2017
Filed in Business storytelling, Culture
Four-star general Stanley McChrystal became the commander of US forces in Afghanistan in the mid-2000s. When he arrived in the country, he found the American military operating much as it always had, through command-and-control organisational structures. It didn’t take him long to figure out that wasn’t working against an enemy organised in flat networks that […]
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Business Storytelling in Mexico and Latin America

Posted by  Shawn Callahan —June 30, 2017
Filed in Business storytelling, Selling
It was exciting to visit Mexico again. I was totally blown away with the beauty of Monterrey. It’s like having a city the size of Melbourne nestled among the bluffs of Yosemite National Park. For some reason I was expecting a flat, desert landscape. It reminded me of Singapore somehow but without the tropical downpours. […]
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