Putting stories to work®

PUTTING STORIES TO WORK

A new book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

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STORY SKILLS

How to connect, influence
and sell with stories.

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STRATEGY STORY

Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he'll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn's speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Lucy Honeywell

—research and marketing. Lucy helps Anecdote tell our story to the world, through marketing and social media. She also supports our global Partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

Get in the sweet spot for effective storytelling

Posted by  Mark Schenk —June 27, 2017
Filed in Business storytelling
We often see people making one of two mistakes in their storytelling. They either don’t tell a story at all, or they go overboard and turn it into something you’d read in a Stephen King novel. The danger of either mistake is that your audience will lose interest. So how do you make sure that […]
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How we took business storytelling global at the ATD Conference 2017

Posted by  Lucy Honeywell —June 23, 2017
Filed in Business storytelling, Events
Last month, Mark, Shelley and I boarded a plane flying from Melbourne to Sydney, the first of three flights that would eventually lead us to hot and humid Atlanta. The city was hosting the 2017 Association for Talent Development International Conference and Exhibition, where an Anecdote booth was to feature for the first time. International […]
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Stories are Powerful: An update from the ATD Conference 2017

Posted by  Mark Schenk —June 2, 2017
Filed in Events, News
Last week I was in Atlanta with two of the Anecdote team (Lucy and Shelley) at the Association for Talent Development (ATD) international conference and exhibition. For the first time ever we had a booth at the exhibition. The exhibition was open from Monday to Wednesday and we were inundated with people wanting to know […]
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