Anecdote helps you harness the natural power of stories to bring your strategy to life.

Lou Gerstner, IBM’s CEO who lead their massive turnaround in the ‘90s, once said that creating a strategy is straight forward but the really hard part was properly executing it. And to execute a strategy you needed world class processes, high performance culture and strategic clarity.

Now, how many times have you overheard people, at all levels, say, “We have a strategy? What’s our strategy?” It’s the dirty little secret. Many people haven’t a clue what their organisation’s strategy actually is and if strategic clarity is essential then this is a problem.