Putting stories to work®

PUTTING STORIES TO WORK

A new book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

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STORY SKILLS

How to connect, influence
and sell with stories.

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STRATEGY STORY

Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he’ll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn’s speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Lucy Honeywell

—research and marketing. Lucy helps Anecdote tell our story to the world, through marketing and social media. She also supports our global Partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

Why your business should be selling through storytelling

Posted by  Lucy Honeywell —January 19, 2017
Filed in Business storytelling, Selling
You can learn about the power of storytelling in sales in the most unlikely places. We had first-hand experience of this recently when we took our chairman, Paul Honeywell, on a tour of the Yarra Valley wineries just outside Melbourne. Paul was over from England, so we wanted to show off some of our finest […]
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Storytelling skills around the world: who can spot stories the best?

Posted by  Mark Schenk —January 18, 2017
Filed in Business storytelling, Insight
  20 March is World Storytelling Day. On that date back in 2011, we launched TheStoryTest.com, a website designed to help people develop their ability to spot stories. We now have close to six years of data from across the globe about the ability of people to know what is and what is not a […]
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11 Gift Ideas for the Storyteller in Your Life

Posted by  Shelley Fenech —December 16, 2016
Filed in Business storytelling, Fun
Christmas is fast-approaching and it’s easy to get caught up in the hustle and bustle of everyday life, so we thought we’d make this year’s Christmas gifting a little easier. Most families or friendship circles have an avid or aspiring storyteller, so we’ve come up with a list of 11 things that any storyteller would […]
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