Lou Gerstner, IBM’s CEO who lead their massive turnaround in the ‘90s, once said that creating a strategy is straight forward but the really hard part was properly executing it. And to execute a strategy you needed world class processes, high performance culture and strategic clarity.
Now, how many times have you overheard people, at all levels, say, “We have a strategy? What’s our strategy?” It’s the dirty little secret. Many people haven’t a clue what their organisation’s strategy actually is and if strategic clarity is essential then this is a problem.
Putting Stories to Work® since 2004
Anecdote helps leaders create and communicate strategic clarity by turning their business strategy into a story that can be told and understood by everyone in the company.
We avoid powerpoint presentations and focus people on actually learning and telling the story in their own words, supported by their own anecdotes.
Each telling is an individual expression of the strategy with a common plot and highlights so no one is left confused to what they should focus on. And the strategic story is just the start of changing behaviours to align with your strategic direction…