Putting stories to work®

Our most popular programs


How to influence, engage
and inspire with stories.

Story skills logo

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How to connect, influence
and sell with stories.

Storytelling for Sales logo

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Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.


Our core team


Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he’ll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn’s speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Lucy Honeywell

—research and marketing. Lucy helps Anecdote tell our story to the world, through marketing and social media. She also supports our global Partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.


Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

Business storytelling technique – Story journalling

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling
The difference between storytelling in general and business storytelling is the latter is systematic and purposeful. One systematic way to find business stories is to use a daily journal. Story journalling could be done at the end of the day, before bed, or on the fly as you discover stories. Many business people […]
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Coaching in storytelling – Learning from engagements

Posted by  Shawn Callahan —November 30, 2015
Filed in Business storytelling
Early last year a CEO of a government agency, let’s call him Tim, asked whether I could coach him in storytelling. Tim had an immediate need, an important presentation to stakeholders that were less than excited about the new direction the agency was taking. Happy to help I told him we could start […]
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Productivity Tips – Avoiding avoidable email mistakes

Posted by  Mark Schenk —November 30, 2015
Filed in Communication
About 6 years ago, a participant in a leadership program explained how she had found her dream job and put in place a comprehensive plan to get that job. It took about six months, but she finally got the offer. “But I turned it down” she said. She explained “I was at home […]
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