Putting stories to work®

PUTTING STORIES TO WORK

A new book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

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Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

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STORY SKILLS

How to connect, influence
and sell with stories.

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STRATEGY STORY

Helping organisations make
their strategies stick.

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Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he’ll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn’s speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Lucy Honeywell

—research and marketing. Lucy helps Anecdote tell our story to the world, through marketing and social media. She also supports our global Partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling
Business storytelling has become extremely popular in recent years. Leaders are looking for new and better ways to get their message to stick. With so many people learning story skills there is an even greater chance for it to be misused. For example, the number of times I’ve been asked whether it’s OK to just […]
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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture
If you peer through the glass doors of an Apple outlet just before opening time, you’ll see the blue-uniformed employees huddled in the middle of the store in focused conversation. One of the topics will be the previous day’s net promoter scores, where employees have asked customers to rate the possibility, based on the service […]
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Getting things done with a Bullet Journal

Posted by  Shawn Callahan —June 17, 2016
Filed in Insight
I’m a fan of the Getting Things Done time-management methodology, the one David Allen first suggested in his 2001 book of the same name. Its main tenet is to get things out of your head – ideas, plans, appointments, interesting snippets – by jotting them down and, where necessary, making them actionable. The thing is, […]
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