Putting stories to work®

PUTTING STORIES TO WORK

A new book by Shawn Callahan—Founder of Anecdote—about Mastering Business Storytelling.

Learn the business storytelling secrets Shawn shares with leaders around the world and now applied in Global 1000 companies.

Learn More

 
Putting Stories to Work book image

Subscribe

Join over 5,000 people who receive the anecdotally newsletter —and
immediately get the free Character Trumps Credentials eBook.

Our most popular programs

STORY SKILLS

How to influence, engage
and inspire with stories.

Story skills logo

Learn More
 

STORY SKILLS

How to connect, influence
and sell with stories.

Storytelling for Sales logo

Learn More
 

STRATEGY STORY

Helping organisations make
their strategies stick.

Learn More
 

 

 

 

 

Anecdote helps you tap into the natural power of stories to simplify change and make your strategy stick.

We help your business to be more human and engaging.

Story-driven change

Change is energised by:

To succeed you need all three.

 

Our core team

 

Shawn Callahan

—founder, story specialist and consultant. Shawn ensures our methods are of the highest quality and he’ll be there to guide your people through the most challenging stages.
Based in Melbourne.
m: +61 410 346 343

Shawn’s speaker profile.

Mark Schenk

—storytelling and business. Mark has co-created and delivered our workshops and projects since 2004. He helps leadership teams across the globe find practical ways to improve their business with story. Based in Melbourne.
m: +61 412 429 852

Mark’s speaker profile.

Kerenza Smith

—visual impact. Kerenza directs the graphic design crew who ensure the materials we work with and present to the organisation are high quality and have the impact we need. This doesn’t mean just creating glossy materials; it’s more about matching the need to the best visual representation for the job.

Helen O'Kane

—office manager, MYOB-wrangler. Helen is always there keeping the company back-end running smoothly. She will ensure your customer experience is first-rate.

Lucy Honeywell

—research and marketing. Lucy helps Anecdote tell our story to the world, through marketing and social media. She also supports our global Partner network in their quest to bring storytelling into business.

Paul Smitz

—words. Paul uses his editing and writing expertise to help make our content as engaging and readable as possible, with a minimum of pedantry.

 

Anecdote is the largest network of business story practitioners in the world.

See our Global Partners

Map of Anecdote Global Partners

A few of our Clients

Yammer logo
IBM logo
Microsoft logo
Shell logo
KPMG logo
Bayer logo
Syngenta logo
SAP logo
Mars logo
Rio Tinto logo
BHP Billiton logo
InterContinental Hotels Group logo
AMP logo
Origin logo

Our latest Blog posts…

Mix science and storytelling: tell stories about experiments

Posted by  Shawn Callahan —December 2, 2016
Filed in Anecdotes, Business storytelling, Selling
Last week I returned to Australia from the US after a three-week business tour. (It was a remarkable time to be there, though my sense is that while emotions are understandably running high over the election result, there is also a feeling that the US system is resilient.) I started the trip in Seattle, working […]
Read More

How to practice storytelling while getting real work done

Posted by  Shawn Callahan —November 17, 2016
Filed in Business storytelling
Twenty years ago, psychologist Anders Ericsson conducted research on what it takes to build expertise. Mere practice is not enough. If practice is all it takes to be great, taxi drivers would be the best drivers in the world. Ericsson discovered it takes a special type of practice to build better skills. He called it […]
Read More

Storytelling in business and the effectiveness of ‘pizza’ meetings

Posted by  Stuart Reid —November 14, 2016
Filed in Anecdotes, Business storytelling
My involvement with storytelling in business started back in 1998, when I joined the UK Audit Commission as a researcher. At that time, the Audit Commission was the public sector watchdog in the UK. It was well known for its hard-hitting and evidence-based research reports, which exposed poor performance, fraud and waste in the public […]
Read More

Read our blog

Send this to friend

down
up