Making Your Strategy Stick

Helping organisations make their strategies stick.

What is it?

Making Your Strategy Stick is a consulting engagement where we help you craft and embed your strategy story so that everyone’s on the same page – in other words, everyone understands why the change in question is happening.

It could be your corporate strategy, your change strategy for a transformation program, your merger strategy or even one of your business line strategies, anything that involves major change, really.

To learn more, email us today.

Change is energised by:

  • an inspiring purpose (strategy story)
  • the ability to engage, influence and inspire people (story skills)
  • a process to regularly share stories on how to do it right (success stories).

All three parts are needed to succeed.
The strategy story sets the direction and inspires action. Story skills provides the communication capability that helps leaders explain what is happening and why it matters. The Success stories are the fuel to keep the system going. Each new success provides evidence of progress and a jolt of motivation.

To learn more, email us today.

Who develops the story?

We strongly believe that it’s the job of the leadership team who owns the strategy to craft the strategy story. If it’s a corporate strategy, then the CEO must be the sponsor and be actively involved.

But you don’t have to stop at the leadership team. We once worked with a top-100 team to craft the core elements of a strategy story. Involving more people just means that more people have ownership of the story.

When the core elements have been collected, Anecdote then skilfully crafts and polishes the story in preparation for teaching leaders how to tell it.

Develop the strategic story image

How does story help strategies stick?

Employees can only act strategically if they really know the company’s strategy. They need to have it in their heads.

Stories are more memorable than facts alone, so we can get them into our heads. In fact, they’re at least seven times more memorable than facts. And stories can be read twice as fast as non-stories. Amazing really.

People are also more likely to share a story than a set of dot points. Stories spread – without the need for a PowerPoint deck.

One more thing about stories – you can tell the long version or the short version, depending on the setting. They’re flexible.

These are just some of the reasons why a story helps your strategy stick.

To learn more, email us today.

Companies we’ve helped develop strategy stories include …

Bayer logo
KPMG logo
BHP Billiton logo
Shell logo
Boehringer Ingelheim logo
IBM logo
Origin logo
Coca Cola logo
Microsoft logo
AMP logo

So how long does all this take?

You should factor in about three months to do the groundwork, craft the story, build your story skills and capability, and embed the strategy story and the supporting stories that reinforce it.

The time and effort you expend will be well worth it. After all, you’ll have spent good money creating your strategy. It would be a shame to waste those resources by having the strategy understood by only a few people – or even worse, misunderstood by many.

Collaborating photo

What sorts of outcomes can I expect?

You’ll have an energised workforce who will know why a strategic choice has been made, and who can share specific examples of how the strategy is coming to life in their part of the business.

In the words of the futurist Alvin Toffler: ’You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction’.

Contact us for more information

What people are saying about Making Strategies Stick

  • speech-marksWhen we decided to embark on defining our enduring purpose, surfacing our values and determining our next set of strategies, we knew we wanted to adopt a different approach to what we had done in the past. Previously we had hosted strategic planning sessions with the Board and senior management that had resulted in strategic plans but they hadn’t necessarily captured people’s hearts and minds. When we decided to engage Anecdote to work with us using storytelling we hoped this approach would bring us better results. What we didn’t realise was that the storytelling processes would not only deliver a better strategic story but it ignited the passion of staff across the State Library to participate in ways they had only dreamt of.After Shawn built the capability of our story harvesters, they confidently hosted story circles that captured so much heart and soul of the Library. To our delight at the end of the process not only was the new strategic plan endorsed but the commitment levels throughout the organisation were the highest they had been in years.” Katherine Winlaw
    Executive Manager, People & Planning, State Library of Queensland
testimonial photo Katherine Winlaw

How to make your strategy stick with a strategic story

Research has shown that most employees don’t understand their organisation’s strategy. You can reconnect employees with your company strategy by converting the strategy into a strategy story and gaining the skills to tell that story in an understandable, memorable way.


Making strategies stick – tackling anti-stories

For every official story told in an organisation, there are often anti-stories – pre-existing beliefs and perceptions that work against your objectives. Identifying and tackling these anti-stories is a critical part of any new strategy.



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Find out more about our story-driven approach to change.

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