Storytelling for Leaders

How to influence, engage and inspire with stories.

What is it?

Storytelling for Leaders is a six-month training program comprising a one-day workshop and a deliberate practice program.

We made it this way because we worked out that behaviour doesn’t change in one day (pity about that).

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What will I learn?

You’ll learn how to use your day-to-day experiences to make and reinforce points in a business setting.

You’ll also learn specific story patterns to use in explaining why change is happening, to change people’s minds, to overcome objections, and to illustrate success.

And you’ll achieve all this without furrowing any brows or sending anyone to sleep.

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How is the training conducted?

The one-day workshop is a practical, hands-on session. Within the first 30 minutes, participants are sharing stories.

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Who runs the training?

We do, with our Partners around the world.

By the way, Anecdote is highly experienced in delivering Storytelling for Leaders. We’ve trained over 1000 leaders, with an average net promoter score of 67 (BTW, that’s really good).

Anecdote SFL Partner logoOur global network of Partners delivers this program to workplaces in over 18 countries.

What sorts of outcomes can I expect?

You’ll be more engaging as a leader because you’ll be sharing real-life examples of the purposeful, important work that you and your colleagues do.

You’ll relate to others emotionally and therefore inspire action rather than just the nodding of heads in approval.

And, of course, because your stories will be real-life examples, they will be more influential than mere opinions.

Here’s an account from a leader who attended Storytelling for Leaders.

Pete (not his real name) was a country manager at a global manufacturer. Each year he pitched his budget to his board for approval, and each year the experience was the same. You know what it’s like: you sweat bullets, your gut churns. It can be a gruelling affair.

But after participating in Storytelling for Leaders, Pete had a different experience. He’d learned the clarity story pattern from us and he used it to explain to his board why he needed the requested funds. The board listened to his story, there was a pause, then nods around the table, and just like that his budget request was granted.

Before Pete could catch his breath, the board’s chair asked him how much more he’d need to deliver results even faster. He went with his gut: “Five million will do it”. That was also approved.

As Pete was walking out of the room, another country manager was heading in. Pete heard the chair ask the manager if he could make his case as clearly as Pete just had. Pete just smiled…

Imagine if you could influence decision makers like this.

Imagine the time you’d save, the anxiety you’d spare yourself, the ability you’d have to get on with the job and make a real difference.

Needless to say, this opportunity is not just for country managers who want to influence their board members. Business storytelling applies to any type of leadership, at any level of an organisation.

Leadership can involve, among other things:

  • Making a connection and engaging employees
  • Instilling core values and cultivating an effective culture
  • Explaining a change, a strategy, a decision
  • Helping colleagues to think differently and overcome entrenched views
  • Inspiring action.

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Storytelling for Leaders participants include…

InterContinental Hotels Group logo
Yammer logo
Mars logo
Microsoft logo
SAP logo

Can my own people deliver the program?

Yes. We can make your business a corporate partner for the Storytelling for Leaders program.

We will train and accredit your staff, who can then deliver the program internally. This is more cost-effective and results in an even better connection between the program’s content and your specific context.

Check out where a public Storytelling for Leaders program is scheduled to run.

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