Welcome to the Online
These resources accompany the Story-Powered Leadership workshop.
Here are some additional resources around these topics. These links contain a range of examples that illustrate the issues which might be of use to you.
YouTube Video
Shawn Callahan explaining why stories are memorable
In this 4 minute clip, Shawn shares insights on the value of storytelling—focusing on memorability. He shares the story of what happened at an IBM conference he spoke at.
https://m.youtube.com/watch?v=0A-8TPx1X50&feature=youtu.be
Shawn Callahan explaining why stories are memorable
In this 4 minute clip, Shawn shares insights on the value of storytelling—focusing on memorability. He shares the story of what happened at an IBM conference he spoke at.
https://m.youtube.com/watch?v=0A-8TPx1X50&feature=youtu.be
Blog post
The link between memory and stories
A comprehensive and fully referenced blog post exploring the strong correlation between storytelling and memory retention, and how using emotion can increase this even further.
www.anecdote.com/2015/01/link-between-memory-and-stories
The link between memory and stories
A comprehensive and fully referenced blog post exploring the strong correlation between storytelling and memory retention, and how using emotion can increase this even further.
www.anecdote.com/2015/01/link-between-memory-and-stories
Videos
Women business leaders telling stories
Four videos showcasing top women leaders using their storytelling skills in business.
www.anecdote.com/2014/09/business-women-business-storytelling-skills
Women business leaders telling stories
Four videos showcasing top women leaders using their storytelling skills in business.
www.anecdote.com/2014/09/business-women-business-storytelling-skills
Videos
Nine business leaders telling business stories
Nine great examples of inspirational leaders using business storytelling to get their message to stick.
www.anecdote.com/2013/10/9-video-clips-business-leaders-sharing-business-stories
Nine business leaders telling business stories
Nine great examples of inspirational leaders using business storytelling to get their message to stick.
www.anecdote.com/2013/10/9-video-clips-business-leaders-sharing-business-stories
Blog post
Be specific
In this blog post, Mark highlights the importance of being specific when you are telling a business story.
www.anecdote.com/2013/10/business-storytelling-tips-specific
Be specific
In this blog post, Mark highlights the importance of being specific when you are telling a business story.
www.anecdote.com/2013/10/business-storytelling-tips-specific
Audio
Assertions are red, stories are blue
This blog post demonstrates, using audio examples, the power of using stories rather than assertions to illustrate your business point.
www.anecdote.com/2015/07/assertions-and-stories
Assertions are red, stories are blue
This blog post demonstrates, using audio examples, the power of using stories rather than assertions to illustrate your business point.
www.anecdote.com/2015/07/assertions-and-stories
blog post
The evolution of storytelling
An extensive and well-researched piece by Shawn Callahan. Here Shawn explores the evolution of storytelling, and how it is our innate way of communicating.
www.anecdote.com/2015/10/the-evolution-of-storytelling
The evolution of storytelling
An extensive and well-researched piece by Shawn Callahan. Here Shawn explores the evolution of storytelling, and how it is our innate way of communicating.
www.anecdote.com/2015/10/the-evolution-of-storytelling
WHITEPAPER
Corporate Storytelling—The Essential Guide
We wrote this whitepaper to provide practical guidance on what corporate storytelling is, and the many ways it can drive better business performance.
www.anecdote.com/corporate-storytelling
Corporate Storytelling—The Essential Guide
We wrote this whitepaper to provide practical guidance on what corporate storytelling is, and the many ways it can drive better business performance.
www.anecdote.com/corporate-storytelling
WHITEPAPER
The Science of Storytelling
Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. In this article, we summarise our favourite studies.
www.anecdote.com/science-of-storytelling-free-article-download
The Science of Storytelling
Over the past 50 years, fascinating research has revealed the impact stories can have when human beings use them to communicate. In this article, we summarise our favourite studies.
www.anecdote.com/science-of-storytelling-free-article-download
BLOG POST
Stories are the brain’s natural language
This blog post shows how stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.
www.anecdote.com/2020/06/brains-natural-language
Stories are the brain’s natural language
This blog post shows how stories are so powerful because that is how our brains are structured—our brains work by identifying and predicting sequences of related events.
www.anecdote.com/2020/06/brains-natural-language