Have you had enough of being bombarded with data that lacks meaningful insight?

Download our free webinar recording and learn how to use data storytelling to bring your data to life

About seven years ago, Anecdote’s Founder, Shawn Callahan, stumbled across the phrase ‘data storytelling’. As he started looking for examples, he was dismayed that it was mostly just fancy graphs and visualisation. There was no story in data storytelling.

So, he set about trying to solve this problem, knowing the benefits of story. Since then, we’ve delivered our data storytelling program for organisations like AstraZeneca, Electronic Arts, Cargill and the University of Melbourne.

Over the past year, we’ve formalised our approach, launching Story-Powered Data. And now, we’d like to invite you to experience a taste of it for yourself.

Here are some of the things we cover in this webinar recording:

  • Why so many data presentations are totally boring and forgettable and how stories can help;
  • Our approach to data storytelling and an introduction to the nine story types we teach in our Story-Powered Data program;
  • A deep dive into one of our nine story types so that you walk away knowing how to tell the story of your data; and
  • A 15-minute Q&A session with your host, Shawn Callahan.

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Shawn Callahan, Founder & Director, Anecdote

Shawn Callahan is the author of the award-winning Putting Stories to Work and one of the world’s leading business storytelling consultants. He is the founder of Anecdote and works around the world, helping leaders find and tell their stories so that their message is clear and memorable. He has had the privilege of assisting Global 1000 companies such as IBM, Shell, Mars and KPMG.