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Continuum International Publishing Group, New York.

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The Secret Language of Leadership: How Leaders Inspire Action through Narrative.
Jossey-Bass, San Francisco.

Denning, Stephen. 2005.
The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative.
Jossey-Bass, San Francisco.

Denning, Stephen. 2000.
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press).
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Duarte, Nancy. 2010.
Resonate: Present Visual Stories that Transform Audiences.
Wiley, Hoboken, NJ.

Haven, Kendall. 2007.
Story Proof: the Science behind the Startling Power of Story.
Libraries Unlimited, Westport, CN.

Hibbard, Casey, Susan Mary Malone, Malone Editorial, Joe Montgomery & Wednesday Design 2009.
Stories that Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset.
AIM Publishers, Boulder, CO.

Loehr, Jim. 2007.
The Power of Story: Rewrite Your Destiny in Business and in Life.
Free Press, New York.

McKee, Robert. 1997.
Story: Substance, Structure, Style and the Principles of Screenwriting.
Harper Entertainment, New York.

Sachs, Jonah. 2012.
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future.
Harvard Business Review Press, Boston.

Simmons, Annette. 2006.
The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling.
Perseus Books Group, Cambridge, MA.